PR, Films and Fantasies

THE star in Fashion PR

Posted on: October 24, 2009

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Mandi Lennard of course 🙂

I first heard of her from ELLE Magazine, just to see the interview in PR Week the next day. I must admit that having researched her work I found myself a new role model. It makes a student think just how far can you go in PR…and also, is having your own company an option for the millions we all dream of? Anyway, to get back to her profile, taken from PR Week:

“It was a London park that gave Lennard her first taste of PR. On her first day at Marysia Woroniecka Publicity, she was asked to invite the press to Hyde Park for a photoshoot of quilts made by fashion designers to raise awareness of victims of Aids. ‘I asked Marysia, “what do I do”? And she said, “just do it”. That was the best thing anyone has ever said to me. Everyone is capable of working things out.’

1998: Founder, Mandi Lennard Publicity

1997: Carol Hayes Management, working for BHS

1996: Marysia Woroniecka Publicity, working with Benetton

1989: Buyer, Browns”

Step by step…who knows?

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