PR, Films and Fantasies

A bit of PR

Posted on: May 12, 2010

I realised that lately I completely ignored the wonderful industry I desperately want to enter so here is a research paper that I did a few months ago. I hope that it will soon be published in Birmingham City University’s first student academic journal 🙂

Here is the abstract of my work and you can see the rest with a simple click below…


The press release is the most common tool in the practice of public relations and it has been on the practitioner’s agenda for more than 100 years. Even if its structure slowly developed with the introduction of radio and television amongst the media used by PR professionals, the 2009 press release still “looks and feels like it did 20 to 30 years ago” (Solis and Breakenridge, 2009:108).

In this article, I will follow the history of the news release, from its birth in 1906, the era of Ivy Lee’s PR, to the actual web 2.0 environment. To better understand its newest form, The Social Media News Release (SMNR), I will emphasize the need for such a template and its multimedia features. In the end, conclusions will determine whether or not the SMNR could replace the traditional way in which PR practitioners communicate their messages to the media.

Oana Andreea Jinga, The Press Release


1 Response to "A bit of PR"

[…] the impact of new media on PR, crisis management, political PR, PR tools (my little article on SMNRs), PR and recession, the image of PR in the pop culture (is Samantha Jones the ultimate PR […]

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