PR, Films and Fantasies

The king of all flash mobs

Posted on: October 31, 2010

I finally got to watch the videos for the latest T-mobile “surprise” – Welcome Back in Heathrow Terminal 5. The funny thing is that generally that’s where all flights from Romania arrive and I would’ve loved to see it live… maybe one day…

Anyway, as you all know T-mobile’s message is simple and clear: “Life is for sharing!” And they do an outstanding job on holding on to it. What I wonder is if any of them actually have any kind of impact on sales.

Enjoy the T-mobile flash mob history and a few words from their PR and Marketing crew on their youtube channel !

Here is Heathrow:

And the results:

Mmm some very happy passengers 🙂

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