PR, Films and Fantasies

Online Opinion Formers @showfilmfirst at the Empire in Leicester Sq.

Posted on: December 5, 2010

@ShowFilmFirst invited me a few weeks ago to what was suppose to be an amazing event in London. It was to be centred on online film coverage and online opinion formers (which apparently I could be one of, with my tiny blog and plain, simple reviews…). Also, it was meant to feature some unseen trailers of 2011 releases and 2 WOW films, again of 2011. I must admit that after getting home at 1am last night (after PRide), waking at 6 to make it to London before 8.30 seemed unreal.

But I did it… and it was worth EVERY SECOND! I got there at 8.25 and was surprised to see such a cue! Surely didn’t expect so many to attend especially with the “bad” weather (haven’t seen a snowflake all day). And also I wasn’t prepared for such a professional approach and gorgeous, state of the art venue (I think the sound and image in Empire were outstanding!).

This was our program (although latecomers due to weather problems changed it a bit and we were quite rushed out of the theatre at 5…):

  • 8.45 – Intro
  • 9:00 – Part 1: showreel of the next quarter’s trailers
  • 9.30 – Film 1
  • 11.30 – Panel discussion ‘Buildng an online film audience’ led by Charles Gant (Heat, Guardian and Variety)
  • 12.10 – Q&A opportunity
  • 12.30 – Short break (lunch is not provided but apart from cinema concessions there are several food outlets in close proximity.)
  • 1.00 – Part 2: showreel of the next quarter’s trailers
  • 1.30 – An important Film issue Q&A
  • 2.00 – Film 2
  • 4.00 – End

In terms of the morning trailers, obviously most of them are already available online, but still they worked as a nice reminder. I laughed crazily (again!) at:

and I also think this might be a winner:

From the trailers one thing is for sure: we’ll start the year with a lot of Emily Blunt and Jake Gyllenhaal…

The panels were quite interesting, especially the morning session on film blogging. The panel was made of: @catherinebray @charlesgant @joeutichi and @ultraculture! Very different approaches to reviewing and engaging with online audiences (freelance, extremely professional and a more niche -style). The conclusions were quite straightforward: be original! work on the SEO! and get yourself out there!

As I can’t actually talk about the films we watched until tomorrow night (embargo!), I’ll just tell you that soon you’ll be hearing my views on The Next Three Days and…. Tron: Legacy!!!!!!!!

The key moment of the day was definitely the surprise visit by Tron director Joseph Kosinski! Although he only said a few words (due to time restrictions, damn them!!!!) I am sure many were left speechless when seeing him in front of the huge screen.


3 Responses to "Online Opinion Formers @showfilmfirst at the Empire in Leicester Sq."

Thanks for this, great blogs like this will help us put on more events which hopefully you will attend: THANK YOU x

I saw the way back a couple of days ago.
It’s a strange film: it looks beautiful and it certainly has some great moments, but I coulnd’t help feeling that a lot of it was left on the cutting room floor, especially all the bits about the characters in the first half of the movie.

[…] The way I see them, Movie Girl 1, Movie Girl 2, Robin Tay, Live For Film, Zena Tuitt, Roseberry Avenue, Anais Mutumba, Lesley Rigonan […]

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