PR, Films and Fantasies

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Last year I wrote a paper for one of my university modules on the Creative Industries in strict regimes, focusing on Communist Romania. It’s definitely not the best piece of writing, not necessarily a mind-blowing piece and for most Romanians things will probably sound very familiar. However, here, in the UK, it was received extremely well (and yes, I got a nice mark for it) as many of my tutors and colleagues found it quite informative and interesting. Also, the introductory part as well as my literature review could prove quite useful for anyone wanting to define creativity, understand what limits it or encourages it, as well as find out what are ‘the creative industries’ and why they should be praised.

Hope you enjoy reading it: Creative Industries in Communist Romania

P.S. I am more than happy to comment on anything on the topic! Let me know what you think!

P.P.S The poster is form the Communism Museum in Prague

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This week I was invited to Communicate Magazine’s  half day Transform Conference, followed by the glamorous 2012 Transform Awards. Basically, “transform” stands in for “rebrand” as both the conference and the awards are Europe’s only programs that focus on the process of changing brand identities.

The brand is central to the intangible value assigned to companies by their stakeholders. No company can sit still – the process of examining and re-examining a brand in terms of its relevance to those stakeholders should be ongoing.

The Transform conference is not just there for those about to embark on a thorough rebrand, but for everyone concerned with their brand’s relevance to the changing marketplace and to their stakeholders – whether it’s their investors, employees, the media or others.

I would go through what happened on the day and what were the points that each of the speakers followed, but I think it would be more helpful if you had a look at the live blog from the conference. It is probably more in depth and more accurate than what I can remember and it also includes the presentations from each of the sections, which I am sure you will find very helpful.

Also, have a quick Twitter Search for the #transform12and you will find some incredible tweets with information, opinions and critique. The hashtag also includes all the tweets from the awards ceremony with all the GOLD winners and the Grand Prix for excellence in rebranding and brand transformation: Pearson (Interbrand). Here you can find a video of the strategy and idead behind the multiple award winning rebrand.

The list with all the other award winners can be found on Communicate Magazine’s website. I am actually quite proud as in the Best creative strategy category the GOLD went to Larix by Romanian branding consultancy BrandTailors.  Read more about the campaign here. 

I’ve been terribly bad with posting lately, but I am trying to work on a million things in the same time and it sometimes doesn’t go as I want.

Just for a quick update on my what I’ve been up to… my website is now live: www.oanajinga.co.uk 🙂 It basically shows my work as a freelance PR professional and it will be updated as I complete campaigns and projects.

The main idea behind Creating the Creatives is free PR and Advertising support for small, independent artists (film, music or any other kind) as well as production companies. I must say that when I started this project I thought I couldn’t possibly be getting any work, but as I progressed, I couldn’t find enough time to deal with all my “clients” as many asked me to help them. I am really sorry I said NO to a few and for others that I still didn’t have a chance to start the work. However, as I finish what I planned I will be able to take on more work.

So… if you are an artist trying to make it, or know somebody in need of PR support, just contact me 🙂


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