PR, Films and Fantasies

Me and The World of Work


As a recent MA graduate in Cultural and Creative Industries and having a first class degree in Media and Communications, my desire is to continuously explore the thrills and chills of the arts world by turning my love for cultural products and my passion for MarComs into valuable professional experience. My main area of interest is film and entertainment promotions as making art more available to its consumers is a first step towards changing perceptions and stereotypes.

The fun part:

I have a 1st class BA degree in Media and Communications from the Birmingham City University and a pending MA in Cultural and Creative Industries from King’s College London.

I was part of Amvrofilms productions company –!

I have a Performance Certificate in Acting after a one year course at the Birmingham School of Acting (where I played Yseult in… Tristan and Yseult).

I was part of the Entrepreneurship Society at Birmingham City Uni.

I had my work published in an academic journal – #PR_BUZZ.

I go to every event related to PR, media or the film industry that I hear of.

I am training to become a personal development and hopefully a corporate coach.

I am a scout 🙂 and I do my best to be as active as possible even if I’m far away from my kids.

I make a few extra pounds from photography from time to time.

I worked as costume designer and continuity responsible for a short film and am now helping to promote it.

I love to read and get lost in the stories (my favorite authors are Tracy Chevalier and Isabel Allende) and I watch around 10 movies a week (the most interesting ones are reviewed on the blog).



Experience in the Communication field:


Communications Associate – Chesamel Communications, from March 2012 

Responsible for developing integrated communications strategies and rebranding processes, handling national and international media relations and social media presence for clients and the company itself; researching and facilitating new business opportunities; editing and writing for The Sybarite and the company’s insights blog.

Junior Contributor,, from August 2010

Writing features and opinion pieces for the online women’s magazine.

Freelance Public Relations and Online Communications Manager, from September 2010  

I handle the online and offline promotion of Birmingham and London based creative enterprises such as Amvro Film Productions, The JJ Wheeler Quintet, Flatpack Film Festival, Sedos Theatre Company and have worked for Island Records in the marketing of The Drums, a major US band.

Previous experience:

CIPR Student Representative for Birmingham City University;

PR Coordinator and Features Writer for Behind the Spin magazine.

PHA Media London, UK, 10th of June – 9th of July 2010

One month full time internship with one of the leading PR agencies in the UK. I had the amazing opportunity to work in fashion PR, culture and innovation PR and also sports and celebrity PR doing various tasks from basic research and evaluation to planning and media relations (writing for different outlets and contacting them). It was also the first time I was involved in personal PR.

McCann Erickson UK, 15th of March – 22nd of March 2010

Full time internship program in the PR department, working with members of the team on a wide range of clients with tasks covering all steps of campaigns, from research to planning and delivering.

IMAGE PR, 30th of March – 10th of April 2009

Full-time internship program, working with the PR department and dealing with different tasks: brainstorming for pitch and forwarding ideas for campaigns as a team, research, translation of official documents, writing and delivering a presentation to the board of directors.

Ketchum Pleon Romania – 6th of October- 8th of November 2008

Part-time professional placement within the PR team, dealing with a wide variety of specific PR problems, such as contacting journalists, keeping up-to-date media lists, forwarding information to key persons, write press releases and invitations, working on media clipping and evaluation reports, participating in brainstorming sessions for campaigns.

Blue Buffalo Romania – 5th of November – 12th of November 2007

Part-time professional placementin the Communication department, assisting an art director on different projects including a photo shoot, designing flayers and catalogs and sketching logos.

World Scout Organisation, Bucharest, Romania – September 2007 – July 2009

President of Panaitescu Scout Group, voluntary work,a management position which implied working on a very tight budget in organising outdoor and indoor activities (including a festival in Bucharest City Center), solving unexpected problems by adapting and changing strategies, being responsible for over 70 children and dealing nationally and internationally with families and authorities.


  • King’s College London – MA Cultural and Creative Industries
  • Birmingham City University, School of Media – 1st class BA (Hons) Media and Communication (specialising in Public Relations) – completed with a thesis on Films in Promotional Culture;
  • University of Bucharest, Faculty of Letters, Communication and Public Relations – BA Communications and Public Relations (completed 2 years out of 3);
  • Raindance Producer’s Foundation Certificate – film producing 
  • Certificate in Performance Acting grade 8 awarded by Trinity College London through the Birmingham School of Acting
  • Student at The Coaching Academy – personal development and corporate coaching.
Member of:
CIPR (Chartered Institute of Public Relations), AMA (Arts Marketing Association), BECTU, Shooting People 

Training and Events:

  • Social Media in Corporate Communication by Communicate Magazine October 2010
  • Organised the launch of #PR_BUZZ at Birmingham City University in June 2010
  • Wanted: Super Intern, London Metropolitan University May 2010
  • CIPR networking events and BAFTA evenings
  • 2008 Communication Olympics, finalist in the Institutional Communication section;
  • National Congress for the Communication Students 2008 and 2009, organised by PRIME Romania Student Association;
  • Event Planning Academy 2009 Bucharest
  • Strategy and Efficiency in Crisis Management 2009 organised by IAA Young Professionals.
  • Project Management for NGO organised by Scout Romania;
  • Photography and Film Studies course 20007 at the National University of Arts Bucharest

Key skills:

  • Fluent speaker of Romanian, French and Spanish, beginner in Italian and Portuguese;
  • Good knowledge of Microsoft Office, InDesign and Photoshop;
  • Acting, photography and creativity;
  • Research and planning (from University modules and work experience);
  • Problem solving, team work and leadership (as NGO President);
  • Driving license and car.


Addicted to all types of storytelling and extremely passionated about acting and performing both on stage and on camera.

Traditional media consumer and active social media citizen, always ready to help others and support the team through coaching and constantly curious to discover new things about the world by traveling and analysing still or moving images.

Also, as part of a very active personality: experienced snowboarder, passionate hiker, competitive kick boxer and aerobics addict.


2 Responses to "Me and The World of Work"

i enjoyed reading this… =) wish u a lot of success in the days to come… as per things stated above, i must say you are one hell of talented person ! may you achieve all your goals…

Daca nu ma insel eu, la bombardamentele actseea asupra garii de nord ( asa pare in prima poza ), a murit strabunica mea, care locuia in Giulesti, americanii de frica antiaerienelor au venit la 7-8 mii de metri, si au ratat sinele in mare parte, bombardanad zona de case din Giulesti.

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